Graff Diamonds: The House That Lives Beyond the Superlatives
When every stone is described as the rarest in the world, how do you choose?
Laurence Graff has spent 60 years buying, cutting, and selling the finest diamonds on earth — including the Graff Pink, the Spirit of de Grisogono, and the Delaire Sunrise. This is a close look at the New Bond Street house and how he does it.
By NorwegianSpark Editorial — written with AI assistance and reviewed by the NorwegianSpark SA editorial team.
The Graff Pink is a 24.78-carat Type IIa diamond of Fancy Intense Pink colour and IF clarity. Laurence Graff purchased it at Sotheby's Geneva in 2010 for $46.2 million — a world record at the time. He subsequently had it recut, losing 0.21 carats, to improve its clarity grade. This is the Graff approach: buy the best, then make it better.
The Graff Difference
Most jewelers buy cut stones from the secondary market. Graff buys rough directly from mines, cuts in-house, and sets exclusively in its London workshop. The vertical integration allows quality control at every stage — and produces pieces that, on the secondary market, consistently trade above initial retail.
“A Graff diamond is not simply a fine diamond in a fine setting. It is a documented stone with a provenance that makes it traceable and investable.”
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